Additional Info

Own planning and execution of multi-channel campaigns across paid, owned and organic platforms, ensuring coordinated messaging, content and timing. 

Lead marketing strategy for online and graduate programs, developing and executing digital marketing and communication plans aligned with institutional priorities and enrollment goals. 

Act as a strategic advisor to admissions, online and graduate programs, department chairs and campus stakeholders. Translate priorities into effective marketing strategies and guide messaging, positioning and audience engagement. 

Partner with the CRM team to develop and implement segmented, automated communication strategies that support recruitment and student engagement across the student lifecycle. 

Drive content direction and produce marketing content across email, digital advertising, recruitment materials, podcasts and news releases. Partner with design, photo, web and video teams to deliver on-brand storytelling. 

Use data and analytics to evaluate performance and continuously refine strategy, messaging, targeting and channel mix. 

Contribute to broader marketing initiatives, proactively identifying opportunities and bringing forward strategies that support institutional goals.

Strong understanding of integrated marketing, audience targeting and multichannel communication, with the ability to deliver clear, compelling messages across digital platforms.

Familiarity with CRM platforms (Salesforce or Marketing Cloud preferred) to support segmented, automated and targeted communications.

Knowledge of digital advertising channels and tactics, including paid social, search, display, retargeting and geotargeting, along with working familiarity with SEO and web analytics.

Strong writing and messaging skills, with attention to brand voice, clarity and audience engagement.

Experience collaborating with creative teams and working with design tools such as Adobe Creative Suite.

Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively.

This role requires analyzing data, audience insights and performance metrics to guide digital marketing strategy, messaging and campaign execution. Decisions are made within broad institutional goals, often requiring creativity to address evolving recruitment needs, optimize campaigns and solve gaps in communication or engagement.

This position directly impacts recruitment, retention and student engagement, particularly for online and graduate programs. It shapes digital marketing strategy, campaigns and targeted communications, influencing enrollment outcomes and CRM effectiveness. The role works across campus to ensure aligned, effective messaging; gaps or errors can result in missed opportunities, fragmented communication and reduced campaign performance.

Decisions made in this role directly influence the effectiveness of digital marketing efforts across the department and campus, shaping how the university reaches and engages prospective and current students. Recommendations impact enrollment outcomes, campaign performance and the use of CRM and digital channels. Strong decisions lead to coordinated, data-informed marketing; poor decisions can result in missed opportunities, inconsistent messaging and reduced effectiveness.

This role maintains regular contact with campus partners, including admissions, academic programs, CRM, and Communications and Marketing teams. The position collaborates closely to align priorities, translate goals into effective marketing strategies, and guide messaging and audience engagement. It requires clear, timely communication and the ability to influence and advise stakeholders to improve coordination and campaign effectiveness.

This position receives 100% supervision from the Director of Marketing.

No

Office

Operation of photo/video equipment.