Additional Info

Conceptualize, design and produce print and digital materials, including advertisements, publications, brochures, direct mail, presentations, signage and campaign assets. Manage projects from concept through final delivery, preparing production-ready files for commercial printing, digital platforms and in-house production.

Collaborate with campus clients to identify project goals, audiences, messaging and design needs. Proactively develop creative concepts and solutions, incorporate feedback and coordinate project timelines while balancing multiple priorities and deadlines.

Develop coordinated creative materials for university marketing and communication campaigns supporting recruitment, enrollment, retention, engagement and institutional priorities across multiple platforms and audiences, with significant emphasis on online and graduate programs.

Create visual content for digital advertising, email marketing, websites, social media and emerging platforms. Collaborate with marketing and content staff to ensure designs are optimized for each platform and consistent across campaigns.

Prepare files for print production and coordinate with UNK Print Services and outside vendors. Assist with printing and finishing work while maintaining knowledge of production processes, specifications and U.S. Postal Service requirements.

Ensure all design work aligns with UNK branding, visual identity and licensing standards. Apply sound design principles and creative judgment while staying current with design trends, best practices and emerging technologies.

Knowledge, Skills and Abilities

• Strong understanding of visual design principles, including layout, typography, color, imagery and visual hierarchy.
• Proficiency in Adobe Creative Suite, particularly InDesign, Photoshop and Illustrator.
• Ability to translate project goals, audiences and messaging into effective visual communication.
• Strong organizational and project management skills, with the ability to prioritize projects and meet deadlines.
• Ability to work directly with clients, present creative concepts, respond effectively to feedback.
• Knowledge of print production processes and best practices for designing across digital and social media platforms.
• Understanding of brand identity and visual standards, with the ability to apply them consistently.
• Ability to collaborate effectively with designers, writers, photographers, videographers, marketing staff and campus partners.
• Familiarity with emerging creative technologies, including generative AI tools and their appropriate use in design and marketing workflows.

Uses creative judgment to develop effective visual solutions based on project goals, audiences and platforms. Evaluates creative options and incorporates feedback while maintaining university brand standards. Prioritizes competing projects and deadlines based on institutional significance, client needs and marketing priorities.

The Graphic Designer strengthens UNK’s visual identity and brand recognition through consistent, compelling creative work. The position supports student recruitment, engagement and institutional priorities by effectively communicating the university’s programs, opportunities and value.

Works regularly with faculty, staff, students and administrators across the university, including Admissions, Online and Graduate Studies, academic colleges, Athletics and other campus partners. Collaborates closely with Communications and Marketing staff and interacts with external vendors and the public as needed.

This position receives regular supervision from the Asst. Director of Creative Services.

Office,Other/ Combined

This position is primarily office-based but may occasionally require work outdoors or in other campus buildings to meet clients or take measurements for graphics, signage, and branding elements.

Operation of a computer mouse with their dominant hand. (Usually right).